Parki

UI/UX | User Research | User testing | Prototyping | 15 weeks

Plane parking
Smart scanning

Find parking fast and easy. Stay on track with rules, time and free parking!

Plan ahead, or get the best options on the go, you choose!

Process

1

Research

User survey, user interview, research synthesis

2

Empathize

User persona, user scenario
and user journey

3

Solution

How might we, low fidelity, high fidelity, and style guide

4

Testing

User testing, refine design and final prototype

Research

The problem isn’t the amount of parking lots, it’s that we do not *see* them

“Cities are limiting the density of people to limit the density of cars. Free parking has become the arbiter of urban form, and cars have replaced humans as zoning’s real density concern.”

  • There are somewhere between 800 million and 2 billion parking stalls in the United States.
  • There are between 3 and 8 stalls for every registered vehicle.
  • Surface parking lots alone cover more than 5% of all urban land in the United States. That represents an area greater than the states of Rhode Island and Delaware combined.
  • In Los Angeles, parking occupies more land than housing.

Learning Goals

What's the driver's behavior when parking

What does your process look like when parking your vehicle?
What sort of parking do you look for? What parking spots do you avoid? Why?

What about the parking experience frustrates the driver?

What are some things that make you and/or keeps you from parking?
What are some Pros and cons of having a car in your opinion?

What is his/her reasons for parking and not parking?

How do you feel about parking?
What parts about parking do you like/dislike?
Would you consider yourself a comfortable driver? Why/Why not?
Do you feel your car is safe when parking?

What is the driver’s knowledge about parking

How would you rate your knowledge about parking rules on a scale of 1-10?
Is there any parking rules that are not clear to you?

Interview Highlights

Emelie

“The best feeling is to find a parking spot, worst feeling is not to”

Paul

“I look for parkings that are free and offers a lot of space and spots ”

Problem

Drivers have a hard time planning, understanding and finding parkings that are affordable and offers enough space because of inexperience and size of the vehicle

User Journey

Scenario

Persona is on her way to an event and wants to park her car somewhere. She is stressed and doesn’t have much time on her hands. She reaches her destination and wants to be notified about where she can park and information concerning the parking options

Expectations

Fast and effective to use clear and straightforward information. Accurate and correct information

How Might We?

How might we simplify the understanding of the parking rules?

How might we make the parking experience more accessible?

How might we guarantee the user a parking space?

Task Flows

Flow 1

Flow 2

Flow 3

Design

Style Guide

Typeface

Outfit

Testing

User testing

Before

After

Before

After

Before

After

Before

After

High Fidelity

Prototype

Check out the Prototype!

Conclusion

Parki is a user-friendly AI Parking app designed to simplify and enrich the parking experience. With a keen focus on an intuitive UI and seamless UX. The app offers real-time updates to keep users informed about available parking spaces, while predictive analytics and smart suggestions make finding the perfect spot a breeze. With the descriptive AI scanning, confusing parking signs are no longer a problem. Parki turns urban parking into a stress-free and enjoyable journey, delivering genuine joy to users navigating the complexities of city parking.